Privacy Policy

1. Introduction

Jorge Lantigua ("I", "me", "we", or "the Business"), operating from Massachusetts, USA, provides custom web development, AI development websites, local & technical SEO, Google Ads campaigns, and CRM automation services. This Privacy Policy explains how I collect, use, store, and protect your personal information when you visit jlantigua.com or use any of my services. By using this website or submitting a form, you agree to the practices described here.

2. Information we collect

I may collect the following types of information:

• Contact data — name, email address, phone number, and business name you provide through the contact form or ROI calculator.
• Project data — project budget range, services of interest, and any message you send describing your business needs.
• Usage data — IP address, browser type, pages visited, and referring source, collected automatically through analytics and marketing tags.
• Cookie data — cookies and similar technologies used to remember preferences and measure campaign performance.

3. How I use your information

• To respond to your inquiry and provide the service you requested.
• To schedule consultations and send proposals or quotes.
• To deliver and manage web development, SEO, and CRM projects.
• To send updates, invoices, and project communications.
• To improve my website, services, and marketing effectiveness.
• To comply with legal obligations and protect against fraud.

4. CRM & lead data processing

When you submit a form on this site, your information is routed directly into my CRM pipeline so I can follow up efficiently. This may include automated SMS or email triggers, calendar booking invitations, and pipeline status updates. You can opt out of these communications at any time by replying STOP to any SMS or clicking the unsubscribe link in any email.

5. Cookies & tracking technologies

This site uses cookies and marketing pixels (including analytics and advertising tags) to understand how visitors use the site and measure the performance of Google Ads and other campaigns. You can control cookies from your browser settings; disabling them may affect some site functionality.

6. Data sharing & third parties

I do not sell your personal information. I may share data with trusted service providers that help me operate my business — such as CRM platforms, email and SMS providers, analytics tools, and hosting services — under contracts that require them to protect your information. I may also disclose information when required by law.

7. Data retention

I retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data at any time.

8. Your rights

Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your personal information, and to object to certain processing or data transfers. To exercise any of these rights, contact me at jorge@jlantigua.com.

9. Security

I implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or disclosure. However, no method of internet transmission is completely secure, and I cannot guarantee absolute security.

10. Children's privacy

This website and services are not directed to anyone under 16, and I do not knowingly collect personal information from children.

11. Changes to this policy

I may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the site after changes constitutes acceptance of the revised policy.

12. Contact me

If you have questions about this Privacy Policy or how your data is handled, contact me at jorge@jlantigua.com.